Post by account_disabled on Dec 17, 2023 4:13:17 GMT
We can even base ourselves on the forecasts of the consulting company Gartner , which publishes a report on emerging technologies every year. In July 2017, it released a graph in which user conversation interfaces appear as one of the trends that should become popular in the next 5 to 10 years. Therefore, it is to be expected that voice search will become more and more widespread, which will surely require us to use new SEO techniques and strategies to keep our sites ranking well. Let's see, then, how to think about this optimization taking into account searches via conversation. Now that we knew the context in which voice searches occur and understood why they will be increasingly important, we can think about good SEO practices to optimize your web pages .
Let's look at some of them! Sign up for Google My Business Google My Phone Number List Business is a resource in which you offer data about your company to Google , such as: address, telephone number, images and hours of operation. If you have a store or physical establishment or operate in a specific region, your organization will have a good chance of appearing when users perform local searches about your business category or topics related to your activities. Since voice searches are of great importance in the context of location – as we have seen previously – keeping an updated record in Google My Business can be quite interesting to favor the positioning of your brand in search results.
Develop pages or messages with answers to frequently asked questions Do you know what the most frequently asked questions from consumers about your business are? Discovering them can be a great opportunity to create pages with answers to those questions and thus attract people who search with more conversational terms. To find out what these frequently asked questions are, some best practices are: ask your sales representative or customer service manager to document the questions they receive by phone, social media, email , etc.; study in Google Search Console which questions, with your keywords, would attract the most traffic to your site; Use the Answer website to find out.
Let's look at some of them! Sign up for Google My Business Google My Phone Number List Business is a resource in which you offer data about your company to Google , such as: address, telephone number, images and hours of operation. If you have a store or physical establishment or operate in a specific region, your organization will have a good chance of appearing when users perform local searches about your business category or topics related to your activities. Since voice searches are of great importance in the context of location – as we have seen previously – keeping an updated record in Google My Business can be quite interesting to favor the positioning of your brand in search results.
Develop pages or messages with answers to frequently asked questions Do you know what the most frequently asked questions from consumers about your business are? Discovering them can be a great opportunity to create pages with answers to those questions and thus attract people who search with more conversational terms. To find out what these frequently asked questions are, some best practices are: ask your sales representative or customer service manager to document the questions they receive by phone, social media, email , etc.; study in Google Search Console which questions, with your keywords, would attract the most traffic to your site; Use the Answer website to find out.